After operating in Nigeria for about 74 years, since 1950, and enduring a harsh economic climate under President Bola Tinubu\u2019s administration, Guinness has announced it will exit the Nigerian market and sell off its controlling shares to Singaporean conglomerate Tolaram Group on Tuesday.<\/p>\n
The brewery brand recorded a staggering N61.9 billion loss after tax between July 2023 and March 2024, just a few months after Mr Tinubu floated the naira in an effort to unify the currency\u2019s value at the official and parallel foreign exchange markets.<\/p>\n
But the move backfired and caused many multinational companies to suffer huge financial setbacks including Guinness Nigeria whose N61.7 billion loss after tax in Q3 was a 1,000 per cent decrease from the N5.9 billion profit generated in the same period last year.<\/p>\n
The loss exacerbated by the naira\u2019s continued downward trend may have informed Diageo, Guinness\u2019 parent company, to sell its 58.02 per cent majority stake to the Singaporean group.<\/p>\n
\u201cUnder the terms of an agreement signed today, 11 June 2024, Tolaram will acquire Diageo\u2019s 58.02% shareholding in Guinness Nigeria royalty agreements for the continued production of the Guinness brand and its locally manufactured Diageo ready-to-drink and mainstream spirits brands,\u201d the company said in a statement Tuesday.<\/p>\n
Guinness Nigeria PLC, a public limited liability company quoted on the Nigerian Stock Exchange, was incorporated on April 29, 1950, as a trading company importing Guinness Stout from Dublin.<\/p>\n
The Guinness brand has operated in Nigeria since 1950, but with Tolaram\u2019s controlling stake acquisition expected to conclude by 2025, the global brewery brand will have spent 75 years in Nigeria.<\/p>\n
In the statement, Guinness said the firm would leave Nigeria next year and hand over to a third-party venture.<\/p>\n
\u201cThe transaction is expected to be completed during fiscal 2025, subject to obtaining the requisite regulatory approvals in Nigeria,\u201d said the statement signed by Abidemi Ademola, Guinness\u2019s legal director.<\/p>\n
Diageo, however, stated that the sale of its Nigerian brand would not in any way affect its ownership of the Guinness global brand.<\/p>\n
Diageo \u201cwill retain ownership of the Guinness brand, which will be licensed to Guinness Nigeria for the long term.\u201d<\/p>\n
Diageo\u2019s exit adds to a long list of other multinational companies, like GlaxoSmithKline and Microsoft, that have left Nigeria in the last one to two years, citing the harsh economic climate as making business unprofitable.<\/p>\n
Some of Diageo\u2019s popular brands in Nigeria include Smirnoff Ice, Smirnoff Vodka, Orijin Bitters, Malta Guinness, Gordons Orange Sunset, and Dubic Malt.<\/p>\n","protected":false},"excerpt":{"rendered":"
After operating in Nigeria for about 74 years, since 1950, and enduring a harsh economic climate under President Bola Tinubu\u2019s administration, Guinness has announced it will exit the Nigerian market…<\/p>\n","protected":false},"author":1,"featured_media":112520,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-112518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\n