{"id":117332,"date":"2025-04-13T18:14:03","date_gmt":"2025-04-13T17:14:03","guid":{"rendered":"https:\/\/pointblanknews.com\/pbn\/?p=117332"},"modified":"2025-04-14T11:43:34","modified_gmt":"2025-04-14T10:43:34","slug":"nigerias-mobile-connections-hit-150m-in-2025","status":"publish","type":"post","link":"https:\/\/pointblanknews.com\/pbn\/news\/nigerias-mobile-connections-hit-150m-in-2025\/","title":{"rendered":"Nigeria\u2019s Mobile Connections Hit 150m in 2025"},"content":{"rendered":"<div id=\"m#msg-f:1829301975290468168\" class=\"mail-message expanded\">\n<div class=\"mail-message-header spacer\" style=\"text-align: justify;\">Daniel Adaji<\/div>\n<div id=\"m#msg-f:1829301975290468168-content\" class=\"mail-message-content collapsible zoom-normal mail-show-images \">\n<div class=\"clear\">\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Nigeria reached a major milestone in its digital journey in early 2025, recording 150m active cellular mobile connections, according to DataReportal\u2019s State of Digital report obtained by Pointblank News on Sunday.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">This figure represents 64.0 per cent of the country\u2019s total population, which stood at 235 million in January 2025. However, experts caution that this number does not reflect the number of unique users.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">\u201cMany people make use of more than one mobile connection,\u201d the report stated, noting that individuals often maintain separate lines for work and personal use. The growing adoption of eSIMs has further simplified multiple SIM ownership.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Despite hitting 150 million connections, Nigeria saw a significant drop of 56 million connections \u2014 a 27.2 per cent decrease \u2014 between the start of 2024 and early 2025. This decline suggests a consolidation in user behaviour, changes in reporting methods, or the deactivation of inactive lines.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Broadband connectivity now accounts for 94.4 per cent of all mobile connections, indicating that the majority operate on 3G, 4G, or 5G networks.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">However, the report cautioned that broadband access should not be seen as a proxy for mobile internet use, as not all connections include data access.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">The report also provided insight into internet use in Nigeria. As of January 2025, 107 million Nigerians were online, representing 45.4 per cent of the population.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">This marks a year-on-year increase of 2 million users, or 1.9 per cent. Still, an estimated 128 million people remain offline, highlighting the country\u2019s significant digital divide.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">\u201cThese headline stats offer a great overview of the \u2018state of digital\u2019 in Nigeria at the start of 2025, but we need to dig deeper into the data,\u201d the report urged.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Social media adoption is also on the rise, with 38.7 million active social media user identities recorded in January 2025 \u2014 equivalent to 16.4 per cent of the population.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Nigeria\u2019s youthful population continues to shape its digital trends. With a median age of 18.1 and more than half of the population under 18, the country holds significant potential for future digital expansion.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">New data also sheds light on how Nigerians engage with major social platforms such as X (formerly Twitter), Messenger, and Snapchat.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">X recorded 7.57 million users in Nigeria in early 2025, representing 3.2 per cent of the total population and 5.0 per cent of those aged 13 and above. Among adults aged 18 and older, X reached 6.0 per cent, while 7.1 per cent of internet users were accessible via its advertising tools.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">The gender distribution of X\u2019s ad audience showed 74.3 per cent male and 25.7 per cent female. However, these figures are inferred from user activity and profile names, and may not accurately reflect actual gender identity \u2014 especially in non-English-speaking regions or among non-human accounts like bots and brands.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">X\u2019s ad reach increased by 1.83 million users between January 2024 and January 2025 \u2014 a 31.8 per cent rise. However, it experienced a 2.7 per cent drop between October 2024 and January 2025, possibly due to fluctuations in platform metrics.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Messenger had 5.65 million users in Nigeria, equal to 2.4 per cent of the population and 3.7 per cent of those aged 13 and above. Among adults, 4.6 per cent used the platform, with a total reach of 5.3 per cent among internet users. Self-reported data showed a gender distribution of 58.9 per cent male and 41.1 per cent female.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Messenger\u2019s ad reach declined by 10.3 per cent over the year but increased by 7.6 per cent between October 2024 and January 2025.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Snapchat posted strong numbers, with 19.6 million users in Nigeria in early 2025 \u2014 representing 8.3 per cent of the population and 12.9 per cent of those aged 13 and over. Among adults aged 18 and above, 14.4 per cent used the platform. Overall, Snapchat reached 18.3 per cent of the internet user base.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Snapchat\u2019s gender breakdown showed 52.0 per cent male and 46.2 per cent female, with a portion of users classified as \u201cunknown.\u201d<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">The platform\u2019s ad reach increased by 4.49 million users between January 2024 and January 2025 \u2014 a 29.7 per cent growth. It also saw an 11.0 per cent increase \u2014 or 1.95 million additional users \u2014 between October 2024 and January 2025.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">While these figures highlight trends in Nigeria\u2019s digital space, the report stressed that advertising reach does not equate to monthly active users and should be interpreted with caution<\/div>\n<\/div>\n<\/div>\n<\/div>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content --><!-- AddThis Related Posts generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Daniel Adaji Nigeria reached a major milestone in its digital journey in early 2025, recording 150m active cellular mobile connections, according to DataReportal\u2019s State of Digital report obtained by Pointblank&hellip;<!-- AddThis Advanced Settings generic via filter on wp_trim_excerpt --><!-- AddThis Share Buttons generic via filter on wp_trim_excerpt --><!-- AddThis Related Posts generic via filter on wp_trim_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":117333,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-117332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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