The Sun to introduce ‘dedicated department’ for social media<\/p>\n
The new department will power ’24\/7′ social media activity, and consist of half a dozen social managers and a new social editor<\/p>\n
The dept\u00a0 will consist of a team of six social media managers and a new social editor, which will be tasked with managing social media activity “24\/7”.<\/p>\n
Speaking at a London Press Club event on 5 November, editor of the Sun David Dinsmore described social media as an area The Sun is “just really coming to the party on”.<\/p>\n
In an advert posted on Gorkana , the newspaper said it was recruiting for a social editor to lead the team, described as “a new initiative which will see a dedicated department being established within The Sun”.<\/p>\n
“A small team of six social managers will work 24\/7 to deliver The Sun\u2019s messages in a joined-up way.”<\/p>\n
The social editor will also be required to “develop and implement a social media strategy”, the advert adds, “and ensure that as a brand we are best in class in the social space”.<\/p>\n
The team’s efforts are also expected to help contribute to the growth of the website’s digital subscribers, the advert suggests. The Sun introduced an online paywall in August. Dinsmore declined to share any digital subscriber statistics when asked earlier this month.<\/p>\n
Journalism.co.uk understands that up until now, social media activities were managed by the online team and communities team at The Sun.<\/p>\n","protected":false},"excerpt":{"rendered":"
The Sun to introduce ‘dedicated department’ for social media The new department will power ’24\/7′ social media activity, and consist of half a dozen social managers and a new social…<\/p>\n","protected":false},"author":1,"featured_media":19380,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-19379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\n