United Bank of Africa (UBA) Plc is set to build a new generation of loyal
\ncustomers with its new suit of products tailored to meet the unique needs
\nof teenagers and young adults.<\/p>\n
The product \u201cNext-Gen\u201d account, which was launched at Intercontinental
\nHotel on Monday, is basically a suit of personal current accounts designed
\nto offer special privileges and opportunities to account holders.<\/p>\n
Though the product is designed as a current account, holders have the
\nopportunity of automatically being enrolled for savings accounts as well.<\/p>\n
Speaking at the launch of the Product, Femi Olaloku, Executive Director,
\nTreasury and International Banking who represented the bank\u2019s Group
\nManaging Director and Chief Executive Officer, Phillips Oduoza said \u201cNext
\nGen is about capturing and engaging the next generation of educated and
\nenlightened professionals, employees, entrepreneurs, self employed
\npersons, from all walks of life, early in their financial life cycle.\u201d<\/p>\n
The UBA Next-Gen Account is designed to appeal to the educated and
\nenlightened teenager and young adult from ages of 13 to 34.\u00a0 The product
\ncomes with features that fit into the unique needs of customers based on
\ntheir age.<\/p>\n
\u201cThis is a product that grows with the customer from his or her teenage
\nyears to when he or she becomes a young adult. Next Gen is unique in the
\nbanking industry because it is not really a product. It is a partnership
\nwhere the bank is taking on a mentorship role to guide customers into a
\nfuture life of prosperity.\u201d Olaloku explained.<\/p>\n
He also said that the Next Gen account has been designed to take care of
\nevery young person\u2019s unique needs from when he or she first breaks into
\nhis or her teenage years at 13 to when he or she is on the border of full
\nadulthood at 34.<\/p>\n
\u201cIt takes care of the unique needs of teenage customers when they are in
\nsecondary school through university to when they get their first job,
\nstart a family and even consider building their first house. At each of
\nthese critical stages in their lives, the Next Gen account\u00a0\u00a0 provides
\nfinancial options and opportunities to make life more comfortable for
\nthem and their family.\u201d<\/p>\n
Breaking down the unique features of the Next Gen account, Iyke Idukpaye,
\nHead, Current Accounts and Credit Products, UBA Plc explained that
\nTeenagers who open a Next Gen account will become part of the UBA Teen Fan
\nClub, which offers great opportunities and great networking.<\/p>\n
He also explained that as teenagers with a Next Gen account grow and gain
\nadmission into tertiary institutions, they will enjoy great mentorship,
\ninternships and career advisory reserved only for account holders.<\/p>\n
The benefits of being a Next Gen account holder extends further as account
\nholders graduate and prepare for the world of work and business. At this
\nstage, account holders will enjoy exclusive invitations to job and career
\nfairs as well as entrepreneurship workshops.\u201d<\/p>\n
Account holders will also have access to 24 hour online banking services
\non UBA\u2019s highly acclaimed internet banking platform besides other
\nprivileges like specially branded Mastercard, interest bearing savings
\naccounts, career advisory, scholarships, work place experience schemes
\nwith the UBA Group, entrepreneurial skills development workshops and
\nsocial media engagements.<\/p>\n
Students from different secondary and tertiary institutions attended the
\nlaunch event. Aina Oyawande, a student of University of Lagos, commended
\nUBA for introducing the product saying the incentives attached will make
\nher open an account with the bank.<\/p>\n
Falz, a musician, who addressed the students on the need to imbibe a
\nsavings culture, described Next Gen as a \u201cgreat initiative\u201d which will
\nattract young entrepreneurs like him to open an account with UBA.<\/p>\n
Also Ebuka Obi-Uchendu, of big brother fame called the product
\n\u201cinnovative\u201d saying that it was great that UBA has developed such an
\nincentive packed product for the youths.<\/p>\n
The UBA Group is a highly diversified financial services provider, with
\nbusiness offices in New York, Paris and a subsidiary in London. A leading
\nplayer on the African continent, UBA has significant market share and
\noperations in 19 different African countries. The Group has a strong
\nretail franchise across the continent offering its more than seven million
\ncustomers a bouquet of products and services tailored to meet their
\ndifferent financial needs.<\/p>\n","protected":false},"excerpt":{"rendered":"
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