NASCON Allied Industries the leading player in the Nigerian salt market,
\nand a subsidiary of the Dangote Group has announced the launch of its
\nrebranded flagship product, Dangote Salt. Dangote Salt which comes in
\n250g, 500g and 1kg poly bags (sachets) is extra refined to give a purer
\nand finer textured product, thus guaranteeing superior quality; it is also
\niodized in line with World Health Organisation standards.<\/p>\n
\u201cwe have totally revamped our Dangote Salt, making it truly new and
\nimproved; it offers consumers a clear free flowing product at the right
\nlevels of iodization, moisture control and now has clearly differentiated
\npremium packaging in line with our commitment to constantly innovate to
\nexceed the expectations of our customers and consumers in Nigeria\u201d said
\nMr.Olufemi, Ashipa, Head of Marketing.<\/p>\n
He also said “the elegant blue and white pack delivers both functional and
\naesthetic value to our consumers, making the product pop on shelves as it
\nis easy to recognise\u201d.<\/p>\n
Reiterating the value proposition of the revamped product, the Executive
\nDirector Commercial, Halima Dangote stated that the repackaging is a bold
\nstep as NASCON continues to lead product and packaging innovation within
\nthe product category\u201d as she enjoined consumers to ask for the Dangote
\nSalt product by name… saying don\u2019t just buy salt, insist on Dangote
\nSalt.<\/p>\n
Dangote Salt raised the bar with its new salt packaging, made of a
\nstronger and durable polymer that preserves the quality of the product
\nwhile reducing the chances of wastage through accidental tearing. The new
\npack embraces a shift from the traditional yellow and red colours to a
\nclassy blue and white pack.<\/p>\n
NASCON Allied Industries in 2014 consolidated on its leading market
\nposition and expanded its product offerings to include seasoning\/stock
\ncubes (under the Dan-Q brand name), Dangote tomato paste, and most
\nrecently commenced the production and sale of vegetable oil.<\/p>\n
NASCON Allied Industries Plc. is a strategic business unit of the Dangote
\nGroup and is quoted on the Nigerian Stock Exchange.<\/p>\n","protected":false},"excerpt":{"rendered":"
NASCON Allied Industries the leading player in the Nigerian salt market, and a subsidiary of the Dangote Group has announced the launch of its rebranded flagship product, Dangote Salt. Dangote…<\/p>\n","protected":false},"author":1,"featured_media":45641,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-45640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\n