{"id":51641,"date":"2016-07-27T15:26:02","date_gmt":"2016-07-27T14:26:02","guid":{"rendered":"http:\/\/pointblanknews.com\/pbn\/?p=51641"},"modified":"2016-07-27T15:26:02","modified_gmt":"2016-07-27T14:26:02","slug":"ms-zara-mustapha-chef-zeelisciousss-unveiled-chefbrand-ambassador-nascon-allied-industries-brands","status":"publish","type":"post","link":"https:\/\/pointblanknews.com\/pbn\/news\/ms-zara-mustapha-chef-zeelisciousss-unveiled-chefbrand-ambassador-nascon-allied-industries-brands\/","title":{"rendered":"Ms. Zara Mustapha (Chef Zeelisciousss) unveiled as Chef\/Brand Ambassador for NASCON Allied Industries Brands"},"content":{"rendered":"<pre>NASCON Allied Industries, makers of Dangote Salt, Dan-Q Seasoning Cubes,\r\nDangote Tomato paste and Vegetable oil, a subsidiary of the Dangote Group\r\nhas announced the appointment of British-trained Nigerian celebrity chef\r\nMs. Zara Mustapha (Chef Zeelisciousss) as its brand ambassador.\r\n\r\nThe signing event which took place on Tuesday, July 19, 2016, at the Red\r\nDish Culinary School, Abuja, will see the highly respected chef, who is\r\nalso a senior faculty member at the Red Dish Culinary School Abuja campus,\r\nand social media personality represent the brand and leverage her culinary\r\ncreativity to meet the evolving and very refined taste need of its\r\nconsumers.\r\n\r\nThe Borno State born chef who has a flare for spice mixes and has mastered\r\nthe art of flavour balancing in her words expressed her sincere gratitude\r\nto the management of NASCON Allied Industries Limited. She said \u201cI am\r\nhonoured, humbled and excited to become a part of the Dangote Family\r\nthrough as an ambassador committed to NASCON\u2019s range of quality products.\r\n\r\nDangote is not only a household name, it is a family brand in its truest\r\nform, catering to the needs of Nigerians across almost every sector.\u201d She\r\nfurther said \u201cToday marks a significant milestone in my journey as a chef,\r\nand I am excited about the opportunity to work with a household name in\r\ncooking salt, Dangote salt, the recently introduced Dan-Q seasoning range,\r\nDangote tomato paste, and the latest addition, Dangote vegetable oil\u201d\r\n\r\nSpeaking on why the company decided to choose Chef Zeeliscious as their\r\nbrand ambassador, and what the brand stands to gain, the Head of\r\nMarketing, Olufemi Ashipa said: \u201cWe are excited at the partnership with\r\nMs. Zara Mustapha (Chef Zeeliciousss) \u2013 who is not only an enormously\r\ntalented chef, but also an outstanding professional who understands the\r\nrole of food\/meals and good flavour in bringing people together and\r\nbuilding bridges across Nigeria, and one who continues to inspire young\r\npeople on their path to self-discovery and fulfilment through cooking and\r\nthe culinary arts.\u201d Speaking further in a related interview, Executive\r\nDirector Commercial, NASCON Allied Industries Plc.\r\n\r\nFatima Aliko-Dangote revealed that \u201cAs an ambassador, Chef Zeeliciousss\r\nwould play an active role in engaging with consumers, brand\r\ncommunications, and also through our product development and innovation\r\nprocess, we are indeed happy to have her on board\u201d\r\n\r\nNASCON Allied Industries, a quoted company on the Nigerian Stock Exchange,\r\nin 2014 consolidated on its leading market position and expanded its\r\nproduct offerings to include seasoning\/stock cubes (under the Dan-Q brand\r\nname), Dangote tomato paste, and most recently commenced the production\r\nand sale of vegetable oil.\r\n\r\nThe company also raised the bar with its innovative refined salt packaging\r\nin 2015, with a shift from the traditional yellow and red colors to a\r\nclassy blue and white pack made of a stronger and more durable polymer\r\nthat ensures a better quality product at all times.\r\n\r\n<\/pre>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content --><!-- AddThis Related Posts generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>NASCON Allied Industries, makers of Dangote Salt, Dan-Q Seasoning Cubes, Dangote Tomato paste and Vegetable oil, a subsidiary of the Dangote Group has announced the appointment of British-trained Nigerian celebrity&hellip;<!-- AddThis Advanced Settings generic via filter on wp_trim_excerpt --><!-- AddThis Share Buttons generic via filter on wp_trim_excerpt --><!-- AddThis Related Posts generic via filter on wp_trim_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":51643,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-51641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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