{"id":51893,"date":"2016-08-03T17:26:41","date_gmt":"2016-08-03T16:26:41","guid":{"rendered":"http:\/\/pointblanknews.com\/pbn\/?p=51893"},"modified":"2016-08-03T17:26:41","modified_gmt":"2016-08-03T16:26:41","slug":"ecobank-nigeria-launches-move-consumer-campaign","status":"publish","type":"post","link":"https:\/\/pointblanknews.com\/pbn\/news\/ecobank-nigeria-launches-move-consumer-campaign\/","title":{"rendered":"Ecobank Nigeria Launches \u201cMove on Up\u201d Consumer Campaign"},"content":{"rendered":"<pre>Ecobank Nigeria has launched \u201cMove on Up\u201d, a new fully-integrated consumer\r\nadvertising campaign. Move on Up is centered on the bank\u2019s drive to ensure\r\nthat consumers have world-class accessible and convenient digital banking\r\nsolutions across the country.\r\n\r\nEcobank Nigeria is a subsidiary of Ecobank Transnational Incorporated\r\n(ETI), which is currently present in 36 African countries. Ecobank Nigeria\r\ncurrently operates a consolidated online, real time branch network in over\r\n450 locations across the country.\r\n\r\nEcobank   Nigeria\u2019s   Managing   Director,   Charles   Kie said, \u201cWe   are\r\n  delighted   to   be launching this campaign in Nigeria. Ecobank Nigeria\r\nhas grown consistently over the years to become a well-recognised\r\ncorporate brand in the Nigerian banking industry. Our mission   is   to  \r\nensure   that   our   customers   have   access   to   world-class,  \r\nconvenient, accessible and reliable banking solutions in Nigeria. This new\r\ncampaign demonstrates how we are fulfilling that mission.\u201d\r\n\r\nEcobank Nigeria\u2019s Deputy Managing Director, Tony Okpanachi  said, \u201cThe new\r\ncampaign also showcases our widest ever range of banking solutions and the\r\nmany ways Ecobank helps consumers every day.\u201d\r\n\r\nMove on Up rests on three pillars. The first is digital convenience.\r\nCustomers want the convenience of banking, from being able to pay with an\r\nEcobank card to making financial transactions on their mobile phones, over\r\nthe internet, at automated teller machines and at different points of\r\nsale.\r\n\r\nThe second pillar is relevance. Ecobank creates personal banking solutions\r\nthat are relevant to its customers, such as a range of accounts packaged\r\ntogether as bundles.\r\n\r\nThe final pillar is choice. This comes via the accessibility of\r\nwide-ranging products and services, thanks to Ecobank\u2019s leading\r\nPan-African platform.\r\n\r\nEcobank   Group\u2019s   Head of Marketing,   Ama   Okyere,   who   led   the  \r\ndevelopment   and production of   Move   on   Up,   said,   \"This  \r\nfully-integrated   consumer   advertising campaign demonstrates Ecobank\u2019s\r\nrelevance in our consumer\u2019s life. We are pleased to roll it out in\r\nNigeria, a key market for Ecobank.\u201d\r\n\r\nMove on Up was produced by Ecobank\u2019s full service agency, Brand\r\nCommunications Group. The campaign will be rolled out across the African\r\ncountries where Ecobank has a retail presence.\r\n<\/pre>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content --><!-- AddThis Related Posts generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Ecobank Nigeria has launched \u201cMove on Up\u201d, a new fully-integrated consumer advertising campaign. Move on Up is centered on the bank\u2019s drive to ensure that consumers have world-class accessible and&hellip;<!-- AddThis Advanced Settings generic via filter on wp_trim_excerpt --><!-- AddThis Share Buttons generic via filter on wp_trim_excerpt --><!-- AddThis Related Posts generic via filter on wp_trim_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":51894,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-51893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ecobank Nigeria Launches \u201cMove on Up\u201d Consumer Campaign - Pointblank News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pointblanknews.com\/pbn\/news\/ecobank-nigeria-launches-move-consumer-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ecobank Nigeria Launches \u201cMove on Up\u201d Consumer Campaign - Pointblank News\" \/>\n<meta property=\"og:description\" content=\"Ecobank Nigeria has launched \u201cMove on Up\u201d, a new fully-integrated consumer advertising campaign. Move on Up is centered on the bank\u2019s drive to ensure that consumers have world-class accessible and&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pointblanknews.com\/pbn\/news\/ecobank-nigeria-launches-move-consumer-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Pointblank News\" \/>\n<meta property=\"article:published_time\" content=\"2016-08-03T16:26:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pointblanknews.com\/pbn\/wp-content\/uploads\/2016\/08\/ecobank-1-660x330.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"660\" \/>\n\t<meta property=\"og:image:height\" content=\"330\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Our Reporter\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Our Reporter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/pointblanknews.com\/pbn\/news\/ecobank-nigeria-launches-move-consumer-campaign\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/pointblanknews.com\/pbn\/news\/ecobank-nigeria-launches-move-consumer-campaign\/\"},\"author\":{\"name\":\"Our Reporter\",\"@id\":\"https:\/\/pointblanknews.com\/pbn\/#\/schema\/person\/ba61acbe7e8967bcf3f3ba603d9db23c\"},\"headline\":\"Ecobank Nigeria Launches \u201cMove on Up\u201d Consumer Campaign\",\"datePublished\":\"2016-08-03T16:26:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/pointblanknews.com\/pbn\/news\/ecobank-nigeria-launches-move-consumer-campaign\/\"},\"wordCount\":8,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/pointblanknews.com\/pbn\/news\/ecobank-nigeria-launches-move-consumer-campaign\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/pointblanknews.com\/pbn\/wp-content\/uploads\/2016\/08\/ecobank-1-660x330.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/pointblanknews.com\/pbn\/news\/ecobank-nigeria-launches-move-consumer-campaign\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/pointblanknews.com\/pbn\/news\/ecobank-nigeria-launches-move-consumer-campaign\/\",\"url\":\"https:\/\/pointblanknews.com\/pbn\/news\/ecobank-nigeria-launches-move-consumer-campaign\/\",\"name\":\"Ecobank Nigeria Launches \u201cMove on Up\u201d Consumer Campaign - 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