{"id":68614,"date":"2019-08-23T06:46:00","date_gmt":"2019-08-23T05:46:00","guid":{"rendered":"http:\/\/pointblanknews.com\/pbn\/?p=68614"},"modified":"2019-08-23T06:46:00","modified_gmt":"2019-08-23T05:46:00","slug":"stanbic-ibtc-appoints-mediacraft-associates-as-new-pr-agency-retains-playhouse-communication-as-digital-agency","status":"publish","type":"post","link":"https:\/\/pointblanknews.com\/pbn\/news\/stanbic-ibtc-appoints-mediacraft-associates-as-new-pr-agency-retains-playhouse-communication-as-digital-agency\/","title":{"rendered":"Stanbic IBTC appoints Mediacraft Associates as new PR Agency, retains Playhouse Communication as Digital Agency"},"content":{"rendered":"<div id=\"m5460921521422745273\" class=\"mail-message expanded\">\n<div class=\"mail-message-header spacer\">(Lagos, Nigeria. Thursday, August 22, 2019) Stanbic IBTC Holdings PLC, a<\/div>\n<div class=\"mail-message-content collapsible zoom-normal mail-show-images \">\n<div class=\"clear\">member of Standard Bank Group and Nigeria\u2019s leading end-to-end financial<br \/>\nservices group, has announced the appointment of Mediacraft Associates<br \/>\nas the Group\u2019s new PR agency. The appointment took effect from August 5,<br \/>\n2019.<\/p>\n<p>The appointment of Mediacraft Associates followed the conclusion of a<br \/>\nvery competitive pitch process that featured some of Nigeria\u2019s leading<br \/>\nPR agencies.<\/p>\n<p>By this appointment, Mediacraft Associates will be responsible for the<br \/>\nPR and Reputation Management for all the 11 subsidiaries of the Stanbic<br \/>\nIBTC Group.<\/p>\n<p>Bridget Oyefeso-Odusami, Head, Marketing and Communications at Stanbic<br \/>\nIBTC, said: \u201cThe PR pitch process was very thorough, transparent and<br \/>\ncompetitive and we are happy to finally announce Mediacraft Associates<br \/>\nas our new PR agency. In arriving at this choice, we considered not just<br \/>\ntheir level of competence and professionalism, but also their experience<br \/>\nand track record, especially in the financial services sector where we<br \/>\nplay. We believe that we made the right choice.\u201d<\/p>\n<p>John Ehiguese, Founder\/CEO of Mediacraft Associates, expressed<br \/>\nexcitement and pleasure on winning the Stanbic IBTC business. He said:<br \/>\n\u201cThe Stanbic IBTC business means a great deal to us for two major<br \/>\nreasons. First, is the transparency and integrity of the entire pitch<br \/>\nprocess. The second reason is that Stanbic IBTC is a brand that I have<br \/>\npersonally always admired from a distance. Both our organisations share<br \/>\na common set of core values, especially with regards to very high<br \/>\nprofessional and ethical standards.<\/p>\n<p>\u201cWe are happy to finally have Stanbic IBTC Holdings PLC on our client<br \/>\nlist. There is of course the challenge of having to service all the<br \/>\nsubsidiaries in the Group, but then we did not get to where we are today<br \/>\nby running away from challenges. We have every intention of giving the<br \/>\nStanbic IBTC business our very best support and contributing our quota<br \/>\nto making it the most admired and successful financial services group in<br \/>\nNigeria\u201d, John concluded.<\/p>\n<p>Stanbic IBTC also confirmed the re-appointment of Playhouse<br \/>\nCommunication as their digital agency. Playhouse has handled digital<br \/>\nservices for the Group since 2014.<\/p>\n<p>Tolu Onile-Ere, Managing Director, Playhouse Communication, said: \u201cOn<br \/>\nthe back of being named Digital Agency of the Year 2019 by Marketing<br \/>\nEdge, Playhouse is thrilled to be re-appointed to continue to work with<br \/>\nStanbic IBTC on their journey towards leveraging the digital space to<br \/>\nservice their customers, staff and the brand in general.\u201d<\/p>\n<\/div>\n<\/div>\n<div class=\"mail-message-footer spacer collapsible\"><\/div>\n<\/div>\n<div id=\"conversation-footer\" class=\"spacer\"><\/div>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content --><!-- AddThis Related Posts generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>(Lagos, Nigeria. Thursday, August 22, 2019) Stanbic IBTC Holdings PLC, a member of Standard Bank Group and Nigeria\u2019s leading end-to-end financial services group, has announced the appointment of Mediacraft Associates&hellip;<!-- AddThis Advanced Settings generic via filter on wp_trim_excerpt --><!-- AddThis Share Buttons generic via filter on wp_trim_excerpt --><!-- AddThis Related Posts generic via filter on wp_trim_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":68615,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-68614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Stanbic IBTC appoints Mediacraft Associates as new PR Agency, retains Playhouse Communication as Digital Agency - Pointblank News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pointblanknews.com\/pbn\/news\/stanbic-ibtc-appoints-mediacraft-associates-as-new-pr-agency-retains-playhouse-communication-as-digital-agency\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stanbic IBTC appoints Mediacraft Associates as new PR Agency, retains Playhouse Communication as Digital Agency - Pointblank News\" \/>\n<meta property=\"og:description\" content=\"(Lagos, Nigeria. Thursday, August 22, 2019) Stanbic IBTC Holdings PLC, a member of Standard Bank Group and Nigeria\u2019s leading end-to-end financial services group, has announced the appointment of Mediacraft Associates&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pointblanknews.com\/pbn\/news\/stanbic-ibtc-appoints-mediacraft-associates-as-new-pr-agency-retains-playhouse-communication-as-digital-agency\/\" \/>\n<meta property=\"og:site_name\" content=\"Pointblank News\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-23T05:46:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pointblanknews.com\/pbn\/wp-content\/uploads\/2019\/08\/IMG_1005-1024x683.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Our Reporter\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Our Reporter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/pointblanknews.com\/pbn\/news\/stanbic-ibtc-appoints-mediacraft-associates-as-new-pr-agency-retains-playhouse-communication-as-digital-agency\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/pointblanknews.com\/pbn\/news\/stanbic-ibtc-appoints-mediacraft-associates-as-new-pr-agency-retains-playhouse-communication-as-digital-agency\/\"},\"author\":{\"name\":\"Our Reporter\",\"@id\":\"https:\/\/pointblanknews.com\/pbn\/#\/schema\/person\/ba61acbe7e8967bcf3f3ba603d9db23c\"},\"headline\":\"Stanbic IBTC appoints Mediacraft Associates as new PR Agency, retains Playhouse Communication as Digital Agency\",\"datePublished\":\"2019-08-23T05:46:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/pointblanknews.com\/pbn\/news\/stanbic-ibtc-appoints-mediacraft-associates-as-new-pr-agency-retains-playhouse-communication-as-digital-agency\/\"},\"wordCount\":412,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/pointblanknews.com\/pbn\/news\/stanbic-ibtc-appoints-mediacraft-associates-as-new-pr-agency-retains-playhouse-communication-as-digital-agency\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/pointblanknews.com\/pbn\/wp-content\/uploads\/2019\/08\/IMG_1005.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/pointblanknews.com\/pbn\/news\/stanbic-ibtc-appoints-mediacraft-associates-as-new-pr-agency-retains-playhouse-communication-as-digital-agency\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/pointblanknews.com\/pbn\/news\/stanbic-ibtc-appoints-mediacraft-associates-as-new-pr-agency-retains-playhouse-communication-as-digital-agency\/\",\"url\":\"https:\/\/pointblanknews.com\/pbn\/news\/stanbic-ibtc-appoints-mediacraft-associates-as-new-pr-agency-retains-playhouse-communication-as-digital-agency\/\",\"name\":\"Stanbic IBTC appoints Mediacraft Associates as new PR Agency, retains Playhouse Communication as Digital Agency - 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