NASCON Allied Industries the leading player in the Nigerian salt market,
and a subsidiary of the Dangote Group has announced the launch of its
rebranded flagship product, Dangote Salt. Dangote Salt which comes in
250g, 500g and 1kg poly bags (sachets) is extra refined to give a purer
and finer textured product, thus guaranteeing superior quality; it is also
iodized in line with World Health Organisation standards.
“we have totally revamped our Dangote Salt, making it truly new and
improved; it offers consumers a clear free flowing product at the right
levels of iodization, moisture control and now has clearly differentiated
premium packaging in line with our commitment to constantly innovate to
exceed the expectations of our customers and consumers in Nigeria” said
Mr.Olufemi, Ashipa, Head of Marketing.
He also said “the elegant blue and white pack delivers both functional and
aesthetic value to our consumers, making the product pop on shelves as it
is easy to recognise”.
Reiterating the value proposition of the revamped product, the Executive
Director Commercial, Halima Dangote stated that the repackaging is a bold
step as NASCON continues to lead product and packaging innovation within
the product category” as she enjoined consumers to ask for the Dangote
Salt product by name… saying don’t just buy salt, insist on Dangote
Salt.
Dangote Salt raised the bar with its new salt packaging, made of a
stronger and durable polymer that preserves the quality of the product
while reducing the chances of wastage through accidental tearing. The new
pack embraces a shift from the traditional yellow and red colours to a
classy blue and white pack.
NASCON Allied Industries in 2014 consolidated on its leading market
position and expanded its product offerings to include seasoning/stock
cubes (under the Dan-Q brand name), Dangote tomato paste, and most
recently commenced the production and sale of vegetable oil.
NASCON Allied Industries Plc. is a strategic business unit of the Dangote
Group and is quoted on the Nigerian Stock Exchange.