services group, has announced the appointment of Mediacraft Associates
as the Group’s new PR agency. The appointment took effect from August 5,
2019.
The appointment of Mediacraft Associates followed the conclusion of a
very competitive pitch process that featured some of Nigeria’s leading
PR agencies.
By this appointment, Mediacraft Associates will be responsible for the
PR and Reputation Management for all the 11 subsidiaries of the Stanbic
IBTC Group.
Bridget Oyefeso-Odusami, Head, Marketing and Communications at Stanbic
IBTC, said: “The PR pitch process was very thorough, transparent and
competitive and we are happy to finally announce Mediacraft Associates
as our new PR agency. In arriving at this choice, we considered not just
their level of competence and professionalism, but also their experience
and track record, especially in the financial services sector where we
play. We believe that we made the right choice.”
John Ehiguese, Founder/CEO of Mediacraft Associates, expressed
excitement and pleasure on winning the Stanbic IBTC business. He said:
“The Stanbic IBTC business means a great deal to us for two major
reasons. First, is the transparency and integrity of the entire pitch
process. The second reason is that Stanbic IBTC is a brand that I have
personally always admired from a distance. Both our organisations share
a common set of core values, especially with regards to very high
professional and ethical standards.
“We are happy to finally have Stanbic IBTC Holdings PLC on our client
list. There is of course the challenge of having to service all the
subsidiaries in the Group, but then we did not get to where we are today
by running away from challenges. We have every intention of giving the
Stanbic IBTC business our very best support and contributing our quota
to making it the most admired and successful financial services group in
Nigeria”, John concluded.
Stanbic IBTC also confirmed the re-appointment of Playhouse
Communication as their digital agency. Playhouse has handled digital
services for the Group since 2014.
Tolu Onile-Ere, Managing Director, Playhouse Communication, said: “On
the back of being named Digital Agency of the Year 2019 by Marketing
Edge, Playhouse is thrilled to be re-appointed to continue to work with
Stanbic IBTC on their journey towards leveraging the digital space to
service their customers, staff and the brand in general.”