Zenith Bank Plc. has again emerged as the Most Valuable Banking Brand in
Nigeria in the Banker Magazine Top 500 Banking Brands 2021. For the
fourth consecutive year, Zenith Bank has been ranked as the number one
banking brand in Nigeria with a brand value of $275 million, moving up
two places from 392 in 2020 to 390 in the 2021 global ranking of banks.
Notably, Zenith Bank is the only Nigerian bank among the first 400 banks
in the global ranking.
The ranking was published in the February 2021 edition of The Banker
Magazine of the Financial Times Group in conjunction with London-based
Brand Finance. According to the publication, brand value is the
licensing rate that a third-party would need to pay to use the bank’s
brand.
Commenting on the latest ranking, the Group Managing Director/Chief
Executive of Zenith Bank Plc, Mr. Ebenezer Onyeagwu said that: “this
ranking is a further affirmation of the bank’s resilience given the very
challenging macroeconomic environment brought about by the Coronavirus
(COVID-19) pandemic”. He added that “Zenith Bank remains committed to
sustaining the superior performance which has earned it this recognition
as Nigeria’s Most Valuable Banking Brand, thus building on the legacy of
its visionary Founder and Chairman, Mr. Jim Ovia, CON, whose pioneering
and foundational role in building the structures and laying the
foundation ensured an enduring and very successful institution.
Zenith Bank places a premium on its core business strategy anchored on
People, Technology and Service, to create value for its numerous
clientele. With a team of dedicated professionals, the bank leverages
its robust Information and Communication Technology (ICT) infrastructure
to provide cutting-edge solutions and products through its network of
branches and electronic/digital channels.
Zenith Bank’s emergence as the Most Valuable Banking Brand in Nigeria is
coming on the heels of several awards and recognitions in 2020 for its
track record of excellent performance. Zenith Bank was voted as Bank of
the Year (Nigeria) in The Banker’s Bank of the Year Awards 2020, Best
Bank in Nigeria in the Global Finance World’s Best Banks Awards 2020 and
Best Corporate Governance ‘Financial Services’ Africa 2020 by the
Ethical Boardroom. Also, the bank emerged as the Most Valuable Banking
Brand in Nigeria in the Banker Magazine “Top 500 Banking Brands 2020”
and Number One Bank in Nigeria by Tier-1 Capital in the “2020 Top 1000
World Banks” Ranking by The Banker Magazine. Similarly, the bank was
recognised as Bank of the Decade (People’s Choice) at the ThisDay Awards
2020, Retail Bank of the year at the 2020 BusinessDay Banks and Other
Financial Institutions (BOFI) Awards, and Best Company in Promotion of
Good Health and Well-Being as well as Best Company in Promotion of
Gender Equality and Women Empowerment at the Sustainability, Enterprise
and Responsibility (SERAS) Awards 2020.