Fidelity Bank Plc has added yet another accolade to its burgeoning
collection of awards. The bank, in recognition of its unflinching
support for Micro Small and Medium Scale Enterprises (MSMEs) in the
country, clinched the award for the ‘Outstanding SME Supporting Bank of
the Year’ at the 2020 Marketing & Advertising Award for Excellence
ceremony which held on Friday at the D’Podium International Centre in
Lagos.
According to the organizers, Marketing Edge, the bank’s nomination and
subsequent emergence as an award recipient were a product of a review
and assessment of its intervention and provision of long-term financing
support for MSMEs across the country.
Receiving the award on behalf of the bank, Divisional Head, Brand &
Communications, Mr. Charles Aigbe thanked the management of Marketing
Edge for the recognition. “Our long-running support for the growth and
development of small businesses in Nigeria stems from our recognition of
SMEs as critical agents of economic development and transformation in
Nigeria and the world at large.”
He noted that the bank had developed a strong multifaceted SME banking
platform, driven by its tailored, low-cost transactions banking
offerings backed by the requisite one-on-one and cluster focused
advisory services and hand-holding support.
Also, on the night, Aigbe was honored as the Outstanding Corporate
Communications Personality of the Year’. He was bestowed with the award,
in recognition of his contributions to the growth, development, and
continuing evolution of the Nigerian marketing and brand management
business even in the face of daunting challenges.
Marketing Edge, one of Nigeria’s foremost Brand and Marketing
Communications publications, also acknowledged the huge strides that the
bank has made in product development, brand recognition, and reputation
as well as integrated marketing communications credentials.
